brand identity, brand and graphic design
performing arts committee, usc undergraduate student government
tools used: adobe illustrator, adobe photoshop, figma
director of branding, graphic designer
PAC is where bold ideas meet boundless creativity. As a branch of the USC Undergraduate Student Government, PAC empowers creators to craft thought-provoking experiences that push the boundaries of art, design, and culture. Across our 9 interdisciplinary branches, members collaborate to produce large-scale events featuring celebrity guests and industry leaders from finance, marketing, design, media, and beyond.
Here, every project is a fusion of visionary thinking and creative expression—where imagination isn’t just encouraged, it’s expected. Welcome to PAC, where the future of innovation begins.
logo design and color usage
logo design by jacqueline sung
who are we?
greyscale palette
stationary design
typography
letterhead design
brand colors
members event passes