brand identity, brand and graphic design
performing arts committee, usc undergraduate student government

tools used: adobe illustrator, adobe photoshop, figma

director of branding, graphic designer

PAC is where bold ideas meet boundless creativity. As a branch of the USC Undergraduate Student Government, PAC empowers creators to craft thought-provoking experiences that push the boundaries of art, design, and culture. Across our 9 interdisciplinary branches, members collaborate to produce large-scale events featuring celebrity guests and industry leaders from finance, marketing, design, media, and beyond.

Here, every project is a fusion of visionary thinking and creative expression—where imagination isn’t just encouraged, it’s expected. Welcome to PAC, where the future of innovation begins.

logo design and color usage

logo design by jacqueline sung

who are we?

greyscale palette

stationary design

typography

letterhead design

brand colors

members event passes