performing arts committee, university of southern california undergraduate student government
event graphics | graphic design
june 2024 – november 2024 | los angeles, california
tools used: adobe illustrator, adobe photoshop
role: graphic designer, director of branding
event producer: mustafa chattha
creative directors: sean guzmán & martín aguirre lanner
In our experiences living with marginalized identities, we have undergone the phases of discovery, resistance, and rebirth. We have found these moments manifest themselves in different ways and at different times, but are consistent across our experiences exploring and embracing our identities. With House of Harmony, the phases we will cover are a part of the experiences and realities of individuals across the globe. House of
Harmony is a unique artistic experience exploring the notion of existence as resistance. Through a 3-act live show, we will combine film screenings, fashion runways, dance performances, and live music to tell stories of empowerment and identity.
For many of us, beyond a deeper understanding of who we are, these phases have awakened the realization that our existence is a form of resistance. Against systems, norms, and groups who experience the world differently than we do, we resist through our art and our ability to create and inspire. We recognize and acknowledge that people of all backgrounds might experience these differently, and we extend an invitation to interact with them in a personal, connected way. We have chosen a team of diverse creatives to bring their own perspectives and experiences in connection to these concepts. Our goal is to express these phases from the unique lenses of our lived experiences, with the hopes that people who identify differently will still find resonance and inspiration in them.
— Sean Guzmán & Martín Aguirre Lanner, Creative Directors
graphics created for this event:
event logo mark
event typography design
event branding
event promotion flyer
event teaser
physical invitations
event social media promotion stories
event social media promotion posts
creative directors announcement graphic
event cast and crew call announcements graphic
dancers highlight
film team highlight
event date reveal graphic
sponsors announcement graphic
merchandise design
countdown graphics
event program
event signages
440+
RSVPs
3
runway shows
3
film screenings
90+
creatives involved
event teaser
event social media announcement
event logo
event reel published and displayed on the USC allyson felix screen
cinematography by @pablo.uriber | editing by @seanguzmann
logo design by me