performing arts committee, university of southern california undergraduate student government
event graphics | graphic design
june 2024 – november 2024 | los angeles, california
tools used: adobe illustrator, adobe photoshop
role: graphic designer, director of branding

event producer: mustafa chattha

creative directors: sean guzmán & martín aguirre lanner

In our experiences living with marginalized identities, we have undergone the phases of discovery, resistance, and rebirth. We have found these moments manifest themselves in different ways and at different times, but are consistent across our experiences exploring and embracing our identities. With House of Harmony, the phases we will cover are a part of the experiences and realities of individuals across the globe. House of

Harmony is a unique artistic experience exploring the notion of existence as resistance. Through a 3-act live show, we will combine film screenings, fashion runways, dance performances, and live music to tell stories of empowerment and identity.

For many of us, beyond a deeper understanding of who we are, these phases have awakened the realization that our existence is a form of resistance. Against systems, norms, and groups who experience the world differently than we do, we resist through our art and our ability to create and inspire. We recognize and acknowledge that people of all backgrounds might experience these differently, and we extend an invitation to interact with them in a personal, connected way. We have chosen a team of diverse creatives to bring their own perspectives and experiences in connection to these concepts. Our goal is to express these phases from the unique lenses of our lived experiences, with the hopes that people who identify differently will still find resonance and inspiration in them.

— Sean Guzmán & Martín Aguirre Lanner, Creative Directors

graphics created for this event:

  • event logo mark

  • event typography design

  • event branding

  • event promotion flyer

  • event teaser

  • physical invitations

  • event social media promotion stories

  • event social media promotion posts

  • creative directors announcement graphic

  • event cast and crew call announcements graphic

  • dancers highlight

  • film team highlight

  • event date reveal graphic

  • sponsors announcement graphic

  • merchandise design

  • countdown graphics

  • event program

  • event signages

440+

RSVPs

3

runway shows

3

film screenings

90+

creatives involved

event teaser

event social media announcement

event logo

event reel published and displayed on the USC allyson felix screen

cinematography by @pablo.uriber | editing by @seanguzmann

logo design by me


view full gallery of all design work done for house of harmony below